Beach towels
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Inoui Editions beach towels: graphic comfort by the sea
The beach towel is not just a matter of function. This accessory accompanies you in style on the sand, by the water's edge, throughout sun-drenched days. At Inoui Editions, it becomes a statement piece : a generous format, a carefully chosen material, and unique designs that catch the light and the eye.
A material conceived for comfort
Our beach towels are crafted in 100% cotton, made in Portugal, with a weight of 450 g/m²: a generous thickness that ensures softness, absorbency and comfort after every swim. Plush and enveloping, they offer that instant comfort one seeks on stepping out of the water. Their XXL format of 100 x 180 cm provides a substantial dimension, ideal for stretching out on the sand or draping over a sun lounger. And like all fine quality cotton, they grow softer and more supple with each wash.
Unlike the fouta, finer and more nomadic, the Inoui Editions beach towel embraces thickness and plushness. It is the your go-to beach towel : the one to spread on the sand, the one to slip into after the swim.
An XXL format, an assertive presence
Our towels come primarily in a generous 100 x 180 cm format, designed to lay out with ease on the sand or drape elegantly over a sun lounger. Some models are also available in a more compact 80 x 150 cm size, ideal for travel. Large enough to lie on entirely, beautiful enough to be noticed.
The Inoui signature: towels that stand apart
What sets an Inoui Editions beach towel apart is, first of all, its graphic universe. Each model in the collection is illustrated with a printed motif drawn by hand by our designers in our studio: stylised wildlife, imagined landscapes, dreamlike details and radiant compositions. Singular styles, inspired by nature, the street and travel, which make every towel a piece of character. And to go further into the detail, each towel reveals two sides : the reverse reveals the motif in inverted colours, like a second gaze cast upon the same drawing.
The boldness of colour is a signature of the House. Intense, generous tones, from deep pink to vibrant green, from unexpected violet to solar orange: each collection explores a new range of colours, always singular, always recognisable. Our towels are designed to be as beautiful laid on the sand on the shore as draped over a sun lounger at the water's edge.
An Inoui Editions beach towel is a detail of style that says something about who you are, even by the sea.
Everything you need to know about our beach towels
100% cotton, made in Portugal, with a weight of 450 g/m². A generous thickness that ensures softness, absorbency and comfort after every swim, and which keeps improving with each wash.
Our towels are mainly offered in the 100 x 180 cm format, generous and designed for maximum comfort on the sand as on a sun lounger. Some models are also available in 80 x 150 cm, for those who favour a more compact format while travelling.
Two pieces, two characters. The beach towel embraces thickness, plush softness and absorbency: it is the ideal companion after the swim. The fouta, finer and lighter, is designed for versatility: towel, pareo, tablecloth or sofa throw. Its airy weave gives it a bohemian, nomadic allure. Two uses, two atmospheres, the same demand for quality and motif.
Yes, absolutely. Its 450 g/m² cotton offers all the softness and absorbency expected of a bath towel, with the added character of a printed motif. At home as at the beach, it carries its graphic universe wherever it is laid.
It is a gift idea that never disappoints. Colourful, graphic, useful: the Inoui Editions beach towel appeals as much for its visual world as for its quality. Each model in the collection bears a unique printed motif, drawn by hand, which makes it far more than a simple beach cloth. It wraps easily, easy to pack and take with you and adapts to every style, from seaside escapes to summer getaways.
To keep it looking its best. Wash separately, gentle cycle at 30°C maximum. Avoid fabric softener, which reduces the absorbent properties of cotton. Air drying is recommended to preserve the fibres and the vivacity of the colours. The tumble dryer is not advised.